I recently read an article about a new executive over at JC Penney trying to revamp the brand. Since then, I've seen better commercials and fresher mailing ads from them. I don't usually stop by JC Penney but Adam and I passed through there the other day, and I actually found myself liking a lot of items as I walked through. I was even more impressed with the price tags. Everything below is under $30 and most of the items are actually under $20. One thing I think they need to work on is their styling and photos on their website. I saw these items in the store and most of them look much cuter in the store than online. Especially the yellow shirt below. It's actually a really bright yellow with great yellow piping detail...I was really tempted to grab it on my way out.